Write an evaluation of how effective you think the Dubble campaign has

Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubbles target sense of hearing eff.The Dubble CampaignWrite an evaluation of how effective you think the Dubble campaignhas been so far and how your advertising has aimed to reach Dubblestarget audience effectively.In October 2000, ludicrous Relief and The Day Chocolate Company teamed upwith Kuapa Kokoo, a co-operative of 35,000 Ghanaian cocoa farmers, tolaunch Dubble, a unique chocolate bar aimed at 10 -16 year olds.In January 2001, Dubble was introduced to the public through achocolate challenge controversy launched by Comic Relief on the Liveand kicking show. The competition was to design a wrapper for Dubble.In October, Dubble was launched onto the shelves of supermarkets andoutlets. Free bars were given away in Smash Hits and Match magazines.A Dubble bladesite was developed featuring a web link between schools inGhana and the U.K. Dubble advertiseme nts were featured on T.V,magazines and the Internet, all media widely used by teenagers.Dubble is part of the Fair Trade campaign, which ensures that farmersin development countries, who grow crops like cocoa used in chocolatemaking, be paid fairly for their products.Fair Trading and links with Comic Relief are important attributes forDubble. The Fair Trade link helps children understand Dubbles aim-helping Ghanaian cocoa farmers. Additionally, the f...

The Victorian Education system as presented in Hard Times :: English Literature

The Victorian Education system as presented in Hard TimesFrom the proto(prenominal) beginnings of Hard Times, we can tell that this novelwas originally intended to shock those reading it. The study thatthese children receive is harsh and designed to stem any feelings ofself-opinion. When Gradgrind interrogated girl fleck 20, he provedthat their education was more strict and when he later humiliated herwhen he asked her to describe a horse, he proved that the Victorianeducation system was solely based on fact and allowed no room for itto be questioned.This was even the case in such incidents as where Sissy states thatshe would want flowers on her carpets. Gradgrinds wish to outlawfancy in her thoughts, mean that at some points during the dialogue,Gradgrind can begin to sound absurd in his words. Dickens to a great extentobjects to the mechanical way of teaching in Gradgrinds utilitarianschool. As early as in the second chapter the reader notices that thefacts taught in this kind of school restrain no use at all in normal life.Sissy, with her natural understanding of a horse contradicts the colddefinition of a horse by Bitzer Quadruped .....What makes that situation worse is that later on, Gradgrind, who takescharge of Sissys education, forces her from learning on her abilityto comprehend that she cannot believe in what she wishes.They are stifled in their environment, prisoners of a macrocosm ofutilitarianism. Gradgrinds school is very plain and bare, Dickensdescribing it as a monotonous vault, and being intenselywhitewashed. For pupils having to learn in this kind of environmentwould be extremely boring, and no encouragement is given to exercise

Using Total Physical Response, Ollers Episodic Theory, and Krashens Monitor Hypothesisa :: Teaching Education Philosophy

Using Total Physical Response, Ollers Episodic Theory, and Krashens Monitor Hypothesisa to Teach a Second LanguageTeaching is a wonderful social occasion where you are given the opportunity to make a difference in the life of a student. Teaching is about making a connection with the students and gain out to those who need it. As a future Spanish teacher I am looking forward to this opportunity because I give be instrumental in helping students make a connection with other cultures and compare it to their own. As a foreign language instructor I will have the responsibility to demonstrate the importance of language in todays world and I will do this by providing diametrical types of classroom activities.Teaching a second language creates the potential to overcome cultural gaps by allowing students of all backgrounds to communicate in a language other then their own without having to top significant resources to do so. In addition to this a foreign language gives students the oppor tunity to learn about different cultures, customs and beliefs without having to travel any set ahead then the classroom. A technique that is both effective and creates a fun learn environment are games. The use of games allows learning to take place on both the conscious and subconscious levels. By the use of games you can use many modern techniques such as Total Physical Response (TPR), score telling as prescribed by Ollers Episodic Theory, while including elements of Krashens Monitor Hypothesis, all of which can address the national standards. There are several different approaches to learning that involve different theories, which build upon previous information and use different cognitive abilities. However, there is no one formal definition of what learning is. That has been a question that educators have pondered for many years. I believe that learning is a combination of different processes involving memorization, experience, adaptation and application of new skills, as c losely as conscious and subconscious reinforcement. A good way to facilitate learning is to take elements of these different theories and approaches and integrate them into classroom activities and lesson plans. Its necessary to challenge and do the students in order to have them perform well. In order to challenge the students in the study of a foreign language I will endue them with different aspects of the cultures in which the language represents by cultural readings, foreign newspapers, and samples of music and food that are represented in those cultures.

Using Computers in My Work :: Exploratory Essays

Using Computers in My Work What comes to mind when you hear the denomination computer? When I realized what profession that I wanted to go into I didnt realized just how much computers willing affect me. I decided around the age of sixteen or seventeen that I wanted to become an executive protection specialist, also known as a bodyguard. I never re all(prenominal)y gave it much thought about it. After putting some thought into it I discovered that computers in general, especially laptops, will play an important part in a bodyguards daily day to day business in the near future. But in that respect are some disadvantages of using laptop computer also. There are some(prenominal) advantages for using a laptop. One, you can make out a elaborated itinerary anywhere that your client may take you, let it be on an airplane or in a limo. Second, with the small size, the laptops that are on todays market, they can almost go anywhere and everywhere that you c ould possible imagine With an Internet connection, at your hotel, you would have instant connection pronto available to the World Wide Web without having to monkey around with a conventional computer desktop that would consist of having to haul around the big tower, monitor, and speakers. This could be an important asset being able to check out what going around different parts of the county or even in a specialised part of the world if your client is heading that way. You then could be notified about any potential trouble spots. Another example could be if youre away with your client for a long period of time, you could use the laptop and Internet capability to keep in touch with family and friends. Since there are so many computer manufacturers out on the market these days this causes the price of the laptops to go down and the quality to go up. Even having the same capacity of the desktop computers. Nevertheless, with all the great thing about laptop computers, there is a negative aspects as well.

The benefits of preschool Essay -- essays research papers

Everyone has his or her own first day of kindergarten experiences. Some might have been more memorable while others electrostatic trying to forget. Mine was merely an observance and evaluation period. After I gave my mother a kiss goodbye, and placed my belongings in the cubbyhole I was ready to learn, but unfortunately the majority of the other students were not. Considering one can not get too accomplished over many another(prenominal) loud soprano cries, I was forced to be patient and suffer silently from boredom.Preschool is a beneficial tool for children beca subroutine they learn social skills and gain an appreciation at an proterozoic age for the education system. The prefix pre- means before or prior to. Preschool education refers to the education of children prior to the first grade of elementary school (Melton 181). By the time kindergarten started I was already comfortable with the idea and concept. I was not only ready, but excited to go to school to learn and meet experienced and new friends.Rachel and Margaret McMillian (Boyer 47) first developed the babys room school system in England of 1911. They were first coordinated to serve the needs of the poor, and health, nutrition, and social services were provided with an educational program (Boyer 48). Because preschools are subject to licensing regulations and because they have qualified teachers, they provide a valuable experience for each child beyond and baby-sitting service (Kranyik 91). The nursery-school movement began in the nineteenth century with the growth of the factory system. Mothers were often at work long hours at a time while younger children were left neglected. They were established so those mothers could leave their children in a safe place while they worked. Preschool is an option, but because of the state of the economy, it has forced both of the parents to seek full-time employment, they have no choice. With many children living in a single parent families, the custodial parent may have to work to support the family. Parents who are professionals and want to stay in position as well as raise a family need child care while they are at work (Kranyik 91). The modern nursery school has changed the mold from when it was first introduced. It is centered more around education than daycare. After WWI many different universities set up labora... ...bservations and understanding of the child as he is, not as adults imagine he might or should be. Dr. Montessori then devised a total environment to help the child develop himself as a total human being. She saw the role of the teacher as one of directing activity rather than actually teaching, so she preferred to use the name directress instead of teacher. There are many differences between Montessori and traditional preschool but the basic idea stays the same.Although preschools were mainly invented for the convenience of adults (Melton 182), the have evolved from sandboxes and hitch painting to letter blocks and handwriting instructions. Everything is created for the advancement is actually benefiting the preschooler now and in the future even more so.Melton, David, How to Help Your Preschooler Learn. modernistic York, NY David McKay Company, Inc. 1976Malloy, Terry, Montessori and Your Child. New York, NY Schocken Books 1974Kranyik, Margery A., Starting School. New York, NY Continuum 1982Hainstock, Elizabeth, The Essential Montessori. New York, NY Plume Printing 1986Boyer, Ernest L., Ready to Learn. Princeton, NJ The Carnegie Foundation 1991

The benefits of preschool Essay -- essays research papers

Everyone has his or her own first day of kindergarten experiences. Some might have been more memorable while others unchanging trying to forget. Mine was merely an observance and evaluation period. After I gave my mother a kiss goodbye, and placed my belongings in the cubbyhole I was ready to learn, but unfortunately the majority of the other students were not. Considering one can not get too accomplished over umteen loud tenor cries, I was forced to be patient and suffer silently from boredom.Preschool is a beneficial tool for children beca expenditure they learn social skills and gain an appreciation at an primaeval age for the education system. The prefix pre- means before or prior to. Preschool education refers to the education of children prior to the first grade of elementary school (Melton 181). By the time kindergarten started I was already comfortable with the idea and concept. I was not only ready, but excited to go to school to learn and meet ancient and new friends. Rachel and Margaret McMillian (Boyer 47) first developed the nursery school system in England of 1911. They were first coordinated to serve the needs of the poor, and health, nutrition, and social services were provided with an educational architectural plan (Boyer 48). Because preschools are subject to licensing regulations and because they have qualified teachers, they provide a valuable experience for each child beyond and baby-sitting service (Kranyik 91). The nursery-school movement began in the nineteenth century with the growth of the factory system. Mothers were often at work long hours at a time while younger children were left neglected. They were established so those mothers could leave their children in a safe place while they worked. Preschool is an option, but because of the state of the economy, it has forced both of the parents to seek full-time employment, they have no choice. With many children living in a single parent families, the custodial parent may have to w ork to support the family. Parents who are professionals and want to stay in position as well as raise a family need child care while they are at work (Kranyik 91). The modern nursery school has changed the mold from when it was first introduced. It is centered more around education than daycare. After WWI many different universities set up labora... ...bservations and understanding of the child as he is, not as adults imagine he might or should be. Dr. Montessori then devised a total environment to help the child develop himself as a total human being. She saw the role of the teacher as one of directing activity rather than actually teaching, so she preferred to use the name directress instead of teacher. There are many differences between Montessori and traditional preschool but the basic idea stays the same.Although preschools were mainly invented for the convenience of adults (Melton 182), the have evolved from sandboxes and fingerbreadth painting to letter blocks and handwrit ing instructions. Everything is created for the advancement is actually benefiting the preschooler now and in the future even more so.Melton, David, How to Help Your Preschooler Learn. brand-new York, NY David McKay Company, Inc. 1976Malloy, Terry, Montessori and Your Child. New York, NY Schocken Books 1974Kranyik, Margery A., Starting School. New York, NY Continuum 1982Hainstock, Elizabeth, The Essential Montessori. New York, NY Plume Printing 1986Boyer, Ernest L., Ready to Learn. Princeton, NJ The Carnegie Foundation 1991

America Is in the Heart

the States Is In the Heart Summary The plot of America is in the Heart parallels its authors individualized experiences. The protagonist, who is also named Carols (though he goes by the nickname Also when In the Philippines and tells new(prenominal)s to call him Carl while in the united States) Is a young boy peeing with his father on their farm in the Philippines at the books opening.After a f downhearted rate of working throughout the is reason of Luzon Carols immigrates to the united States, where he continues to work as a migrant laborer until he realizes he is capable of writing in English and pledges to bring his family members jack to liveliness through the written word. He also often uses literature to bear on with the united States Itself Carols determines classic Ameri ass authors like Whitman and Melville in an contract to discover and understand a side of the united States far removed from the prejudice and painfulness of the American society he found himself in .On one occasion Carols and most acquaintances were attacked by a group of white men for no reason other than their race, only to be greatly aided by the white men and women working in a hospital. Walking down the marble stairway of the hospital, I began to wonder at the paradox of America. Josss tragedy was brought about by railroad detectives, soon enough he had done no harm of any consequence to the company. On the highway, again, motorists had refused to take a dying man. And yet in this hospital, among white people Americans like those who had denied us we had found refuge and tolerance.Why was America so kind and yet so cruel? Was thither no way to simplifying things in this continent so that suffering would be minimized? Was there no common denominator on which we could all meet? I was angry and confused, and wondered if I would ever understand this paradox. (Bulbous 147) The rod paradox perfectly summarizes Carols experiences in the United States. Like Carols searched for America through the works of great American authors, the reader can look through Bullions work and glimpse at an early 20th century America in conflict with itself.The 1 united States, which had Just entered the long years of the Great Depression when Carols arrives In Seattle, is revealed In the novel as consisting of two very divergent halves, and Carols is constantly vexed by the at variance(p) nature of the United States. In America Carols experiences both great kindnesses and great realties, often within the same moment, and this inappropriate combination often drives Carols to tears. He experiences no shortage of prejudice in the united States, and the results of these prejudices range from verbal slights to severe physical and sexual abuse.Yet despite the many hardships and prejudices Carols faces, he comes to think of America in a very positive light?the kindnesses he benefits from in the United States combine with a more impalpable sense of hope in the potential of Ame rica. Within Bullions work the reader finds tropes that should sound familiar to anyone who has taken elementary school American history classes there is assurance and a faint tint of pride in the possibilities of America by the end of the novel Carols has faith that this is a nation where great things can and do happen, and he ends the novel by stating that secret code volition ever take this faith from him again.By recognizing the two halves of this paradox and forgiving the united States for its comes to with his various inconsistent childishness and adult perceptions of America. His ability to not only make these understandings just now allow them to evolve throughout his condemnation in the United States makes Bulbous a credible and fascinating source of information on the America that he lived within and further complicates the already tangled and wide-ranging mentations of what the word American should soaked at all.By allowing his audience to peek into his experience s through his protagonist and namesake, Carols Bulbous shows how America both defines and is defined by the masses who venture onto its shore in an attempt to find the lives they were meant to live. The crushed Key Summary The Small Key is a beautiful account of the feeling of a man, whose scratch wife died, ND his sanction wife. As the story opens Lateran describes in a few lines the rural setting of the story. The man and his wife live far from any neighbors. Their house is surrounded by wild bamboo.Her maintain is a very hard working prosperous farmer. They are having lunch and the man cannot linger as the fields need plowing. His wife is not feeling well so as he leaves he tells her he will ask Tia Maria, an aunt or a neighbor, to give up by. Once the husband is gone the wife begins to fold his coat. A gauzy primaeval falls to the floor and the woman, in her late twenties, looks almost old. She tries to throw herself into her work on the laundry but her eyes keep going t oo puny trunk in the corner of the room. She knows in that trunk are the vestments of her husbands late first wife.She tries to tell her self what does it matter if her husband keeps the clothes of his first wife, after all she is dead. She begins to wonder why her husband feels he has to admit to primordial to the chest with him in his coat when he leaves the house. When the husband arrives home happy that the plowing is completed, Tia Maria meets him at the gate and tells him his wife is sick. The Small Key is a short story by Philippine author Pas Lateran. It is about a woman named Solaced who is married to a man named Pedro Bubby. They live on a farm.One morning Solaced finds herself knowing that the farm will produce plenty but that she appease had some inner feeling of discontent. She planned to mend some of her husbands shirts, which were in a locked trunk. Pedro took out from his pocket a string which held two keys, one large and shiny and one small and rusty. He gave S olaced the large key to his trunk and specify the small key back in his Jacket pocket. Since it was hot that morning, he removed his coat before leaving to work in the field. When he was gone, Solaced began to fold the Jacket and the small key fell to the floor.It is obvious that Pedro values the small key while Solaced fears it. Solaced knows that the small key is a key to a different trunk. She tries to busy herself so that she will not think about what the smaller trunk contains, but she cannot stop thinking about it and reveals that the small trunk contains garments that belonged to Padres first wife. She wonders why it is that he keeps her old clothing and why he seems to eave a special feeling about them. She obviously fears that Pedro still loves his first wife even though she has been dead for many years by now.She reveals that she hates the things in the small trunk and worries that they will destroy the relationship of the small trunk, Solaced opens it. At this transfer , Pedro returns home to find Solaced in bed supposedly with a fever. It turns out she does not. The next morning Pedro discovers a pile of ashes and half burnt clothing in the backyard. He realizes what Solaced has done and rushes to look in the trunk to confirm it. Solaced has indeed, earned his first wifes clothing. Pedro is angry and bitter that this has happened and he expects that Soloed will explain things later on.He thinks to himself that he will forgive her because he loves her but that even if she did it out of love for him, it will always remain a matter of some resentment toward her for doing it. The pass Solstice Summary Summer Solstice is a short story that has received recognition both critical and praising. Written by Nick Joaquin, the story takes place in sass Philippines during the feast days of SST. John. There is a pro-woman feel to the story, which has rendered a lot of debate and attention considering the setting is in a beat where women essential be submi ssive.In this analysis, learn about the setting, the themes and symbolism that this short and interesting story incarnates. The Train, or otherwise known as the Tartaric, was a three day festival that celebrated a ritual of fertility. This was done only by women. Many men frowned upon the extravagant dances and plays surrounding the ritual. Summer Solstice is set during the three days of the SST. Johns festival. Lupine, a Filipino woman who feels closed to her womanhood, is aired to Paean, who is no doubt loyal to her.They behave three small boys and live a somewhat wealthy look as they have a Cambridge driver named Entry and a maid and cook named Mad. Guide is a cousin of Paeans who comes back to the Philippines after studying in Europe. The story starts when the family is enjoying the days of the SST. Johns festival until Guide makes suggestive comments to Lupine, and even bending down to kiss her feet. This makes her leave abruptly and have a discussion with her husband the com ing night. Lupine secretly found herself intrigued by the attention of Guide she felt that he was correct in saying that women should be ravished and men should wonder them.This causes her to participate in the last night of the festival, which is the Train ritual. Paean goes with her and tries to drag her back once the dancing begun, but she runs from him to the women. He tries to take her back but the women in the crowds beat him out, leaving him helpless. As the two return home, Paean says he must whip his wife because he loves her and feels that she needs to be put in her place. To this, she shouts and says she wants to be adored, not respected and orders him to kiss her feet.America Is In The HeartI. Authors Biography Carlos Bulosan is said to be one of the earliest and most important of Asian American writers. 1 He was a Filipino natural on November 2, 1911 in Pangasinan to a rural and peasant family in the village of Mangusmana rigid near the town of Binalonan. His family strived to make both ends meet to make a living and send their children to school like many other Filipinos at that time of economic turmoil brought by the increasing wealth and military force possessed by the elite. Carlos, committed to help support his family, went searching for a better life for himself, continued his education, and make the picking to travel to America with high hopes to reach his ambitions.II. Summary American is in the Heart is the autobiography of Carlos Bulosan, who begins his story by narrating his childhood life in his town Mangusmana. He lives alongside his father in a farm where they both work in. On the other hand, his mother lives in the city with one of his brothers and younger sister. Because of this living arrangement, Carlos has never met some of his older siblings. One of the sons Macario is said to be the hope of the family. They hope that when he graduates he will return home and find a teaching job to help support their family and pay their debts. He attends high school in another village, and because of this their family pawns their land one hectare at a time in order to compensate for his expenses. Unfortunately, things dont go as the family hopes for and Macario loses the teaching job.Due to the harsh economic conditions at that time, children like Carlos were working and doing what they could to help support their families. Carlos, at five years of age eventually moved to Binalonan to work in the fields. His salary goes to his mother for paid the moneylender, and to Macarios schooling. When he isnt working the fields, he is with his mother, assisting her with her barter business that allowed him to travel toneighboring villages with her. In these villages, Carlos observed the middle class and their way of life, and later on he grows a loathing towards them.Whilst in the Philippines, Amando, Macario, and Carlos were do to believe that America stood for equality and justice, and ultimately they all separately make their journey to America. Upon their reach in America, they are faced with the brutal reality of the great exploitation that the Filipinos are subjected to by the Whites. Carlos is amazed by ruthlessness and inhuman treatment that the Whites have shown toward Filipinos, and is forced to move place to place due to one misfortunate event after another. Carlos struggles to sustain a job with a close to nothing salary and with unsanitary living conditions, but his job and stay is always immediately cut short when conflict stirs between Filipinos and Whites forcing him to flee to another town. To gibe to his pitiful state, many times he is beaten and assaulted because of the discrimination the Americans have toward the Filipinos.Ultimately Carlos and his companions coach a sense of activism, and fought for the Filipinos and their rights in Filipino labor and rights movements. Their effort to tag on the workers brought them right into the conflict involving agricultural interests. Th eir labor movement ultimately became associated with revolutionary units. In the succeeding events of his life, Carlos is diagnosed with tuberculosis, and was said to been confined in the hospital for a occlusive of two years.Once he was released, he and his friends grew to be greatly involved in the movement for Filipino civil rights. They thus assembled a group of Filipinos with the ambition of achieving American citizenship for Filipinos in America. Unfortunately their efforts were not enough and they loose the fight. When the time came that World War II erupted, Carlos and his fellow Filipinos were prohibited from enlisting in the army. Even to the point where the Philippines was being occupied and seized, they were still disallowed to enlist. Due to this, the Filipinos where forced to start a movement fighting for their desire to join the armed forces, which eventually resulted with the United States president giving a special proclamation that would allow Filipinos to do so .III. Analysis America Is In the Heart being an autobiography novel, it didnt have that frequently symbolism. It was a straightforward novel and the author Bulosan, narrated the events of his life clearly and vividly. Throughout the story, you cant help but feel sorry for him (Buloson) and all the tragedies and struggles he encountered. To rate this novel, I would say that I have nothing too criticizing to comment about it.The plot is very similar to other stories involving the struggles of Filipinos whilst under the power of oppressors. Overall, the novel was a good reminder and eye opener on the reality of discrimination showed toward Filipinos, which is still very much relevant today. Also, it reminds us of the self-coloured fighting spirits that Filipinos possess. This novel is certainly a good piece of literature that is purely and truly Filipino.IV. Insights The life story of Carlos Bulosan in America In The Heart is something I can greatly empathize with. I like himself, we nt to America at a very young age of nine, with a burnished heart that America was a land of opportunity. In school I was thought that America fought for equality and everyone was given the same opportunities. I thought, I could go see all the places that I saw in movies, and I generally thought my family and I would have a better life. My nave nine-year-old heart was shatter after a few months, when I learned that America isnt all that beautiful, as it seemed, especially for Filipino Migrants.Finding work was hard even with an undergraduate diploma. Filipinos were looked down on because of how uncivilized the Philippines was. And based on observation, some Americans really do tend to show a bias toward Filipinos. At that point, I then missed our comfortable home and lifestyle back in the Philippines. We had time to go out with the family and enjoy the good things in life while in the States my parents rarely were home at the same time due to work, and the main agenda was paying t he bills.Sometimes we Filipinos complain a whole lot about our country. We purport forthe western life, and what it can give to us. I think a big reason why this is so, is because throughout history we have always been so crush by these western nations. We were made to believe that these nations will always be better, but if theres one thing that Ive learned its that we Filipinos are hardworking, loyal, and God fearing people, and possessing these attributes bring us far and past the hardships given to us.America is in the HeartThis work is the authors autobiography. Carlos Bulosan was a Filipino, born and raised to his youth in the largely agricultural province of Pangasinan in the Philippines. His family was of peasant background and together, all of them worked to make the fields productive (p. 4-5). They were uneducated, as first they could not afford it and second, they did not see its need in the backbreaking, manual labor of growing corn.However, as the farm gate prices of farm produce remained low and the price of farm inputs continuously increased together with basic necessities, the family was forced to be at the mercy of moneylenders at exorbitant interests. Unable to pay their balloon debts, they were eventually dispossessed of the land which was their sole means of survival (p. 15-16). Thus, hiring themselves out was the only way to avoid their early demise. The Philippines, from the authors birth (1913) to the time of his writing, was under U.S. colonization. This a period lasted from 1989 to 1946, the latter coinciding with the works first publication. The American governorship did not pursue large-scale industrialization as an economic policy in that country so that the available industries in the urban areas could not absorb the displaced peoples from the countryside. The economic alternative presented by emigration was embraced when all other means of survival in ones own country have failed.It is a choice that espoused both hopes and despa ir hopes for a better fiscal situation and despair at uprooting ones self from family, community and country. Emigration is not a purely individual exercise of freedom of choice but has underlying social factors. For a Filipino, American culture is not something unfamiliar. The colonial mentality which pervaded the educated upper and middle classes, sought to emulate the ideals and lifestyles of America (p. 20). What was American was described as superior or any other superlative.This view eventually diffused to the poor, working class. However, the authors experiences in the 1930s and 40s were quite contradictory with what he expected. The tenets of democracy, equality and economic progress espoused by the U. S. to the whole world were challenged by the brutality of racial discrimination. The dissimulation of ones skin severely limited the availability of economic opportunities. The author and his brothers who left for America found their dreams shattered with the scarcity of lon g marge jobs. They eventually engaged in the seasonal harvests in the West.The author has written a life story of his bitter, personal struggles in this book, of working in canneries and fetching on other odd jobs in between harvests just to be able to live and send some money back home to his family. With no legal or organizational means to advance their collective rights, Carlos Bulosan (a. ka. Allos) and other Filipinos were susceptible to exploitative working conditions. As such, Filipinos and other immigrants of color were faced with the enormous challenges of establishing a decent living and security in life.This seemed insurmountable as discrimination is not something that depends on personal beliefs but is a practice actually institutionalized in American society. Labor laws and social norms defined the place of people of color in all spheres of life. Personal rage developed from continually being looked down on and referred to such derisive terms as monkeys and law brea kers. Being a Filipino at that time who merely speaks to a white woman was taboo. The added pressures of perennial unemployment, hunger and disease has caused immigrants during Allos time to engage in excessive drinking and violent acts.This was regarded as the only venue of expressing guard to such inhuman treatments and as a temporary relief to such a painful situation. Although racial discrimination was rampant during his time, the author overcame his subjective opinion that all Americans were racists. This was because he encountered many Americans who were humanitarian and even advocates of immigrant, labor and racial discrimination issues. Thus, his hopelessness was replaced with a conscious determination to change current situations.He conjugate a labor union and became active as one of its leaders in the fight for job security, better labor remunerations and benefits and equal treatment of cannery workers. His efforts were made not just for the present or for himself but fo r all other Filipino-American workers in the cannery. This consciousness shows how, despite his negative experiences, he has come to see himself as part of American society and to contribute to the creation of better living conditions in it.In a sense, this constituted a form of nationalism, of finally identifying ones self with a country that was originally not your own, and cultivating a love for it despite its flaws. It has also opened to him the availability of other tools of expression writing. The books title, America is in the Heart, captures the experience of an immigrant becoming a citizen that race and country of origin does not preclude you to be an American, you only have to develop a heart for it. EvaluationUsing in poetic prose, Carlos Bulosans work is a clearly written, direct-to-the-point, tell-it-like-it-is account of the horrors in his immigrant experience. Valid in this case, the author does not seize it to be typical of Filipino-American experience. His eventu al reunification with his family also constituted such a happy ending that may not be a humdrum experience during his time because of distance and financial constraints. Although the book conveys the authors honesty, a downside of it is its lack of complexity.The presence of consistent historical, time and place references could have made it a more useful source for Filipino immigrant studies. These references enable us to put into proper context such personal experience, contributing to our further understanding of it. Because experience is removed from its social context, we can not judge it to be vox of the immigrant, colored or Filipino experience and much less representative of the sectors experience during the early to mid 1900s.Its value is appreciated through a deeper understanding of the Philippine social context, early American laws and norms with regards to immigrants and that period characterized by the Great Depression. It complements existing studies and researches o n the plight of Filipino-American immigrants by providing an actual experience to theoretical frameworks. It also serves as a concretization of concepts of race and ethnicity which may be unfamiliar to many Americans.Because of his background as a union organizer, the work as expected, espouses Marxist or Socialist ideas characteristic of the labor movement. Still, the strongly worded concretization of an immigrants experience serves to remind every American about our disregard, misconceptions or denial of the existence of racial discrimination. It challenges us to search for the causes of our prejudice and to develop our society to line up to our ideals. This work is central to the theme of multi-culturalism and the need for acceptance and tolerance. ConclusionThis book is for those who wish to understand foremost the Filipino-American experience and complements existing knowledge on racial, ethnic, immigrant and labor issues. At a time when anti-immigrant sentiments seem to be on the rise in our society and our economic stability seems uncertain, America is in the Heart an easy read so that we may have an objective view of why this is happening. This we can accomplish without falling into the pit of prejudice ourselves. List of References Bulosan, C. (1974). America is in the Heart. capital of the United States University of Washington Press.

Managerial Accounting Essay

Reflect and describe which key concepts and topics in this course have made you a stronger candidate to enter the business world. When I first began this course, I didnt rattling understand what Managerial accounting for Business Professionals were. I was very woolly and also a bit intimidated with what is expected and how is the professor going to be.In my previous classes I have had some professors who seem to not armorial bearing about us students. I have felt often that since its an online environment they could answer whichever way they want because there isnt anyone to meet pillowcase to face to speak. Professor, you have been a wonderful teacher and mentor for us. I couldnt have asked for anyone better. Even though some of the weeks were challenging I was adequate to(p) to overcome them. What I enjoyed the most was the budgeting planning in Unit 6.I am always looking to grow within my job and department, so tuition some other things and being able to speak with my peers about what I have learned enables me to show that I am eager to move up the ladder of success and get promoted. I think that the Wiley assignments were very educational and with the 5 chances that we were given to do the work, this really helped me analyze and truly learn how to shed light on a problem. Discuss how this course has affected you in your professional development as a student and as a person as tumefy as encouraging you on your academic path.This course has helped me professionally develop skills that I have had hidden. I, at times am afraid to take the following(a) step because of what I am afraid may be the outcome, but seeing these assignments week by week and being able to achieve these challenges has really made me a more confident person and has given me the push I need to be able to begin working on scuttle my own business which is to open a Laundromat. I look so forward to graduating and moving forward to my future.

Cultural Diversity and Interaction Essay

The City of Los Angeles, California, as we fondly call it The City of Angels, is the act most heavily populated metropolitan bea in the United States of America. It is classified by my fellow Ameri fucks as a global city or a world city which means that the channel of associations binding this city has a downright actual causatum on all-encompassing global affairs. Furthermore, including myself, it has a jolly large world of 3, 844, 829 according to the U. S. Census Bureau (Annual Estimates of the Population for Incorporated Places all over 100,000, Ranked by July 1, 2005 Population April 1, 2000 to July 1, 2005 2006).Because it is a global city, it is a world-class center of distinction in various fields such(prenominal) as culture, science, education, technology, trade and commerce. Moreover, it is kin to world-class institutions of different heathenish and socio-economic fields want our community being made up of local government, service groups, clubs, schools, and many m ore. The racial make-up indoors our city is mainly divided into whites (46. 9%), African American (12%), Asian (10%), Native American (1. 0%), and other races (31. 1%).So basically, Los Angeles City is composed of Blacks, Whites, and Hispanics or Hispanic (Mormon, 2007). Majority of the nation in our place spoke English and Spanish while the rest spoke Korean, Tagalog, Armenian, Persian, or Chinese/Mandarin. History In the earlier periods, Native Americans such as the Grabrielenos, inhabited the coastal area of Los Angeles. It was then (re)discovered by a Portuguese explorer named Joao Rodrigues Cabrilho (Rapasky, 2003). Almost a century later, Europeans arrived with Franciscan priest Juan Crespi, and reached the present come in of Los Angeles City (Britannica Online).The aboriginal migrants are from Spain and they are of African descent. When California attained its freedom from the sovereignty of the Spanish rule, Los Angeles then became a suburb of Mexico. However, as the Mexi can rule concluded during the Mexican-American war, Americans took over California. As the years passed by, the city of Los Angeles progressed. Industries flocked into the city. Also, the World War II brought economic growth and prosperity to the city as urbanity grow the city. ReligionDue to its large population, the City of Angels is one of the most religiously diversified localities in the world and it is home to enthusiasts and believers of many religions and has over 100 Christian churches. Aside from these, several religious sectors and organizations representing diverse faiths includes Islam, Hinduism, Zoroastrianism, Sikhism, and Eastern Orthodox Churches. Moreover, Asian immigrants formed a number of important Buddhism denominations that made the city a home to the most number of Buddhists in the world having also the biggest population of Buddhists in the United States.Roman Catholicism is expectedly the largest because of the high numbers of Hispanic and Filipino America ns and it leads the largest collection of Roman Catholics in the United States America. The second largest population of Jews in the United States of America is also in Los Angeles and various churches of the Reform, Conservative, and Orthodox dynamisms are established in the city. Census The ratio of females to males in our country is almost equal.Notably, due to the progressively high economic status of the city, only a small portion of the population was below the minimum level of income essential for achieving an adequate standard of subsisting. When the African Americans from the southeast part of the Unites States of America arrived in Los Angeles, the population grew 15 times. Since 1990, the population of Blacks dropped into fractional because the middle class relocated to the suburbs. However, despite the relocating of homes and families into other areas, the city still has the largest community of African-American residents in the United States.Los Angeles is one of the cities in the United States wherein legal age of its population differs from the national majority which is the whites thats why I expected that it will finally save a Latino majority for the first time. Today, the population of Latinos, Asian Americans, and Caribbeans is still flourishing at a fast rate. Los Angeles City has a large population of people from different nations. Various social ascendancies standardized Chinatown, Korea town, Little Tokyo, and Thai Town is a sheer evidence of the multilingual and multi- pagan characteristic of the City of Los Angeles.Government The city of Los Angeles is governed by a mayor-council system or a system of governance wherein the council is headed by an elected mayor (Britannica Online). The present mayor in office is Antonio Villaraigosa, a Latino of Mexican descent. Primarily, the Los Angeles Police discussion section (LAPD) protects the city from crimes, just, there are also categorically specialized police agencies the Office o f Public Safety, the Port Police, and the Airport Police.The Office of the Public Safety handles the crimes commit within the premises of the city proper such as in exoteric places. The Port Police work together with the Harbor Department in the Ports of Los Angeles. And the Airport police are responsible for law enforcement at the four city-owned airports. Crime Since 1990, the crime rate in Los Angeles rose alarmingly with accounted exploits of violence, homicides, and property crimes. However, at least, compared to violent crimes, property crimes are more frequent.Also, for a global city with a large population, it is amazing to note that the crime rate of Los Angeles city is abase compared to that of Chicago and Atlanta. The distribution of homicides occurring in the city is somewhat concentrated to the South Los Angeles and the Harbor area while a mere quarter occurs in the Downtown. In addition to, the city is a home to hundreds of thousands of gang members and this has led to the city being referred to as the Gang Capital of America. Media The mass media or public media of Los Angeles serves a large population in the area.The major daily newspaper in English is The Los Angeles Times while the La Opinion is the citys largest Spanish paper. There are also a lot of smaller regional newspapers and periodicals, and weekly magazines and journals. Indubitably, many local periodicals serve immigrant population in their yield tongue. The Los Angeles metropolitan area is served by different of local television stations. There are considerably numerous movies and recorded songs about Los Angeles that describe the ideal of the gangs and professional criminals in the area.Also, several television programs and stations operate using the Spanish language and other Asian languages. The media tends to downplay the indiscetions of whites but really blows up the indiscretions of minorities through its use as the framework for cultural communication and expression acr oss the globe. There are research projects that I have al withdrawy read that focus on cultural fundamental interaction in the public domain and investigate issues of technology literacy, education, and politics among the dominant whites and the oppressed blacks.In my point of view, those publications essential be critically assessed and that statements which tries to subjugate minorities, or actually oppressing them, should be eliminated. Work manuals, often refer to groups of different races and cultures, must also broaden their perspectives and treat both(prenominal) whites and blacks or minorities as one. Education There are many world-famous educational institutions in the City of Los Angeles such as the University of California, Los Angeles (UCLA) and the University of Southern California (USC).Today, racial sequestration is no longer permitted by the law therefore, Blacks, Whites, and Hispanics have the freedom to study in whatever school that they believe is best for the m. Cultural interaction is potently exhibited in Universities and other learning institutions. As a white with a Native American heritage, I definitely observe some discrimination within our school area, eventhough there is a law under the Constitution that racist acitivities must be put to a halt.And I think, more effort must be given to effectively implement the said directives. Cultural Interaction In our city wherein numerous distinct cultures coexist, interaction is a must. Basically, there are no pure races, in the same sense as there are no mixed races. We are all equal and we all get from one and the same race. In the ancient world, in the time of empires dominating continents, together with every small territory laid in their feet, it is not such an unknown fact that our existence in this world is entangled with each and everyones.Our lives are all engaged, through trade and through movements, in continuous cultural exchange of no such particular proportions, the legacies of which are still with us. Although there are three main races that live in Los Angeles, California, cultural interaction can be seen at work. In relation to the interaction between the different cultures of the Blacks, Whites, and the Hispanics, crime management is a vital thing to be considered in assessing the cultural interaction among them.It is important to note that there is neither enmity nor animosity among the Blacks, Whites, and the Hispanics. As we can all see, these three different cultural groups are living harmoniously with each other. Their interaction in the city, despite the scars left by wars, is extraordinarily peaceful that they all had exerted an astounding influence on each other. Also, they have also earned each others respect and trust needed to promote diplomatic relations. Respect towards individual religion, customs, and traditions are shown. Cultural interaction is an enormously complex thing.It requires the full participation and cooperation of everyo ne involved. It is more than just communication. Cultural interaction is understandingunderstanding the fact that we all are different but equal. There is just no race that is superior from the others. Whites, Blacks, and Hispanics are all equal. No matter the complexity of such phenomenon, we should not think that it is not attainable, because it is. integrity to be told, it has already been attained. It is an all-influencing process has been happening, ever since the beginning of civilization.An observation from a community leader, like Mayor Antonio Villaragosa, with reference to the interaction between whites and other ethnic groups in the community is that he treats whites better than other ethnic groups like African Americans in the following circumstances. He once fired black activists from municipality ex officio groups and made it his rule to in no way employ a protester to a metropolitan authority throughout his term in dogma that they tend to be less reliable and more corrupt in the administration.Furthermore, he also did not act at once on the cases of Latino killings against the blacks. It is a result of thousands of years of struggles, and wars for the sole purpose of achieving equality in its purest sense. The battle has already been won. And the process of cultural interaction will not cease, as long as we human beings are still living and co-existing in the same dimension and direction. References city. (2007). In Britannica Student Encyclopedia. Retrieved June 7, 2007, from Encyclop?dia Britannica Online http//www. britannica. com/ebi/article-9273680 Annual Estimates of the Population for Incorporated Places over 100,000, Ranked by July 1, 2005 Population April 1, 2000 to July 1, 2005 Electronic (2006). Version. U. S. Census Bureau. Retrieved June 2, 2007 from http//www. census. gov/popest/cities/SUB-EST2005. html. Los Angeles. (2007). In Encyclop? dia Britannica. Retrieved June 9, 2007, from Encyclop? dia Britannica Online http//www. brit annica. com/eb/article-10129 mayor and council system.(2007). In Encyclop? dia Britannica. Retrieved June 6, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9051613 Mormon. (2007). In Encyclop? dia Britannica. Retrieved June 8, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9372619 Rapasky, E. P. (2003). History Joao Rodrigues Cabrilho in San Diego Bay, CA on Sept 28 1542 Electronic Version. AZORES-L Archives. Retrieved June 4, 2007 from http//archiver. rootsweb. com/th/read/AZORES/2003-09/1064794270.

Krakow Bpo Destination

Why Krakow for Business Process Outsourcing? Empowering your Business Introduction Business Process Outsourcing (BPO) has become a major driver of performance in stage business today. Companies of all(prenominal) sizes and in all industries argon realising the many benefits of transferring non-core activities to specialist returns reservers. In the drive to increase profits and productivity its important to concentrate on core operations and value creation.With non-core activities taking up valuable management time it can be difficult to stay competitive, more so in the current economic environment. Working in a collaborative partnership to ensure successful outsourcing and releasing your team members from non-core activities can significantly reduce your usable costs. This position is best(p) summarized as do what you do best and outsource the rest. Outsourcing is not about what you can subtract from a business. Its about what you can add.Leo Blennerhassett, Managing condu ctor of Accenture Ireland, the Irish arm of the global leader in BPO, was recently quoted in an interview The trend to outsourcing is real and companies are looking to improve their overall health by transforming their business on both a strategic tactical level. Research by Gartner, the worlds leading research firm, indicates that BPO will achieve double chassis growth in the coming years as more and more organizations, of all sizes and from all industries, turn to BPO providers to reduce costs, drive revenue, enhance customer service and freeze off non-core activities from within their firms. 3 Outsourcing is now an essential tool for every organization. On personnel casualty research from Accenture into the characteristics of utmost performance, has found that outsourcing is peerless of the key enablers of high-performance businesses and governments. more than and more decision makers are turning to outsourcing to help them elevate their organizations performance, driving value into their enterprises and driving cost out. Evolving Outsourcings services touch an ever broadening escape of industries and business processes. We are transforming existing operations for our thickenings, making them smarter, faster and cheaper.Why outsource? What are the benefits to my business? Substantial cost savings, both in terms of labor capital o The concept of beaty loaded cost is central to BPO. In many cases clients will only think of the cost of labour when attempting to piddle the cost to the business of having Person X performing tasks A, B C in-house. However, it is critical to eventor in the costs associated with hardware, software, furniture, stationary, salary contributions, management, training and so aside in send to accurately understand the true cost of this person to the organization i. . the fully loaded cost. By partnering with a specialist BPO provider you eliminate the bespeak to erect train new employees as well as cutting down on adm inistration HR management costs. Acquiring tertiary party expertise by partnering with specialist service providers o As we head into what has become known as the 3rd Generation of Outsourcing, the emphasis has considerable shifted from pure cost reduction to performance improvement. BPO providers are specialists at the services they provide and, as such(prenominal), can deliver meliorate service quality to our clients customers.Ability to focus on core competencies o By allowing your BPO partner to handle some or all of your non-core activities, your own in-house team can refocus all time, get-up-and-go and resources on activities directly linked to your top line. In the current climate this is particularly important as the need to have all team members think on sales & revenue has never been greater. Culture of continual improvement o The idea of continual improvement is central to BPO.BPO providers ought to practice what they preach and be constantly seeking to refine & imp rove business processes for existing clients leading to continuous and increased gains for client partners. Increased market flexibility & reduced time-to-market o By partnering with a BPO provider, firms enable themselves to become leaner, more dynamic and more agile. BPO providers allow client firms to scale quickly in response to increased invite and/or new services/products or promotional campaigns. This is imperative in todays economic climate Factors to Consider when choosing an Outsourcing locationThere are many offshore destinations to which a troupe can outsource its business processes and there are even more variables which must be considered when choosing the right destination for your company and your specific requirements. Among the most apt(p) considerations are the availability of resources, the quality of those resources and the accompanying risk. While it should never be the single determining factor, price and subsequent cost savings obviously need to be closely examined and clearly understood. 05 Cost Savings Choosing a location for your BPO requirements is largely a question of risk versus reward.Although it might be easier to manage a relationship with a local company this will not provide the financial advantages that outsourcing to an emerging market can generate, where labour and other non-labour costs are significantly lower. The BPO decision is not purely a lowest cost decision. Practical considerations such as geographic proximity, time difference and cultural similarities are integral to selecting the appropriate BPO location. Locations such as India China invariably win the lowest cost element of any selection process.However, outsourcing is now as very much about process enhancement and customer service improvement as it is about cost. With this in mind, locations regarded as closer to the west- geographically, culturally and the way in which they do business have made huge leaps forward as BPO destinations in recent years. The main beneficiary of this move has been Central Eastern Europe (CEE) and Poland in particular. In several cases, Indian BPO organizations have themselves followed this trend by establishing their own presence in the CEE region. Availability of ResourcesPoland boasts the largest number of educational centres and produces the largest number of graduates approximately 40,000 per annum in terms of ICT graduates alone of all countries in the CEE region. Evolving Outsourcing is headquartered in Krakow which is commonly regarded as the Oxford of Poland and the Silicon Valley of Poland on account of the number and quality of universities and graduates in the city. However, this fact alone is of no use to your organization if you are not properly positioned to recruit the best people to your BPO project team.This is why it is imperative to understand how a BPO service provider intends to recruit people to your particular project team. Evolving Outsourcing is part of the Evolving Group, which also comprises Evolving Recruitment and Evolving Training. Evolving Recruitment is a full-service HR company with clients ranging from blue act multi-nationals to SMEs. Therefore, we are not only in a position to handle your outsourced business processes but are also perfectly positioned, in the first instance, to recruit and train the best possible staff for your particular project.This is a crucial component when choosing a BPO partner. Quality of Resources It is imperative to choose a BPO location in which a large pool of highly-qualified, multi-lingual graduates is being produced every year. Ideally the destination city should have a reputation not only for producing a high number of excellent graduates each year but these graduates should come from a wide range of areas such as engineering, medicine, economics, IT, languages, administration management. 07 Cultural SimilarityIt is important to choose a BPO location which is culturally aligned to your own sylvan and/or t he country or countries in which the majority of your clients are located. There should be cultural and linguistic similarities in order to prevent the perception of a disconnect emerging. There is an abundance of anecdotal evidence to this effect. Evolving Outsourcing is headquartered in Krakow, Poland, a country which is culturally and linguistically aligned to the western business world. Risks Choosing a location for your BPO requirements is largely a question of risk versus reward.The rewards of BPO include significant cost savings, improved process performance (further fuelling bottom top line) and an enhanced experience for all your clients from partnering with specialist service providers. The risks are primarily associated with the perceived loss of control which accompanies a move into BPO by an organization. This is a natural reaction for organizations using BPO service providers, particularly for the first time. Bearing this in mind, BPO providers truly committed to part nership- and collaborationbased relationships need to survey with the client partner to allay these fears.At Evolving Outsourcing, we spend a significant amount of time discussing this with client partners. We help organizations through this initial period of tentativeness in common chord key ways. 1. Show the value of recommendations and explain clearly how their implementation will improve the clients particular situation. 2. Ensure the client clearly understands exactly what the proposed solution is going to achieve i. e. to what point are we trying to get? 3. Ensure client partners understand and feel that they own the proposed solution and are fully committed to implementing it.Striking a vestibular sense between risk & reward is key to choosing a BPO partner and location. At Evolving Group, when it came to choosing a location for our Outsourcing delivery centre we felt that Krakow satisfied our requirements in that it is a relatively low cost/low risk location. When speakin g with prospective client partners we use two main points to elucidate the low risk genius of partnering with Evolving Firstly, we have found that the average skills of Polish employees tend to be significantly higher than many other countries.Whether it is an IT specialist, a web/graphic designer or a Finance & Accounting professional, we are constantly impressed by both the technical skills and the can do attitude they display. Secondly, we facilitate our clients by offering to enlightened our BPO relationship using a Pilot Project for a short, predetermined period of time. This allows organizations to work with us and see the benefits of what we can bring to their business without the up-front allegiance of a longer contract. Naturally, the single most important aspect of selecting a BPO location is choosing the right provider with whom to partner.At Evolving Outsourcing, we provide costsaving & performance-enhancing outsourcing services to companies of all sizes in all market s/industries. Headquartered in Krakow, Poland, our proximity to some of the countrys most renowned universities gives us excellent access to a superior pool of talented and highly-educated, multi-lingual graduates allowing us to provide our client partners with world class business process outsourcing services at a much lower price than can be achieved in the Ireland or the UK.Why Krakow? At Evolving Outsourcing, we took the strategic tactical decision to locate our delivery centre in Krakow as we feel it provides us and our client partners with a very strong best of both worlds scenario. We can offer significant cost savings performance improvements from a strategically located city which is renowned for producing world class graduates (Krakow has 7 universities). 09 Tholons, (www. tholons. om) a leading global strategic advisory firm focused on the outsourcing industry recently ranked Krakow the 5th most attractive city in the world and 1st in Europe for outsourcing in their rep ort Top 50 Emerging Outsourcing Cities. In assessing the cities levels of attractiveness as an outsourcing destination, the research examined such criteria as the quality and availability of human resources, education levels, costs of running a business, business-related risks, investment climate, infrastructure and quality of life.Many of the worlds leading outsourcing and technology companies have already set up operations in Krakow IBM Outsourcing LogicaCMG General Electric HCL HP Cap Gemini Motorola Google Research Labs Hewitt In addition, the following firms already have share services centres in Krakow RR Donnelly Electrolux Bayer Shell Shared Services Centre Philip Morris Outsourcing Centre Hitachi EY BP Shared Services Centre Indesit KPMG International Paper Lufthansa Evolving GroupOur first point at Evolving Outsourcing is to ask ourselves what value can we bring to this company? We are not interested in elbowing our way into an organization in order to sell our wares. In every first meeting with a potential client we ask the questions what can we do for you? How can we help you? We listen. We are in the business of consulting, never hard selling. Business Process Outsourcing is a complex undertaking and it is vital to choose the appropriate partner for your firm and your objectives.In the case of Evolving Outsourcing, we provide our services from our state-of-the-art delivery centre in Krakow, Poland. In BPO speak, Krakow is considered a nearshoring location as opposed to an offshoring location. Nearshoring locations like Krakow are characterized by relative proximity to the client country (i. e. Ireland) in terms of geography, time zone, culture (values, behaviours attitudes) and language (incl. accent). Examples of offshoring locations include India and China. The nearshore Vs offshore decision has significant implications for the SME business owner.Practical implications such as a monthly or bi-monthly site visit are entirely feasible from a time cost perspective if we are speaking about a nearshoring location such as Krakow. A business owner can fly from Dublin, Cork or Shannon on a weekday morning, be collected at the airport, brought to the delivery centre for the day and be back at their office 24-48 hours later. This is simply not possible with an offshoring destination such as India. All of these realistic considerations must also be added to the mix when engaging in a BPO decision-making process.Practical considerations such as the above-mentioned site visits coupled with the communication advantages of a one hour time difference and cultural and linguistic similarities must be carefully weighed against a purely lowest cost-driven decision i. e. offshoring locations such as India and China, as well as emerging destinations like the Philippines, will inevitably win the battle from a purely low cost perspective. Evolving Outsourcing is part of Evolving Group, a multi-lingual, full service HR Services, Training Outsourcing Company.Supplying more than 300 companies in over 15 countries with Outsourcing, Recruitment and HR solutions. Our clients, ranging from large multinationals to small and medium size enterprises, are located throughout the EU, Canada and the Middle-East. 84% of our clients are involved in repeat business with us. Our Business Process Outsourcing solutions include Customer Interaction Management Solutions, clog up Office Document Data Management Solutions, Finance Accounting Solutions, IT Support Solutions and Internet e-Commerce Outsourcing Solutions.To see how BPO can assist your business, contact us for consultation at emailprotected com About the author Brian OBrien B. Comm. , MSc. is Managing Director, Evolving Outsourcing and Business Development Director, Evolving Group. Having previously lived in Krakow, Poland he has relocated to Ireland to head up Evolving Outsourcings push into the Irish UK markets. He always welcomes an prospect to discuss BPO requiremen ts and can be contacted directly at b. emailprotected com or www. linkedin. com/in/brianobrienireland

Pi foods solution

Suggestions to resolve the line regarding the irregular rattle on of the sales person to the C and D class Retailers and Shortage of supplies to the distributors. instant visit of the salesperson a) We butt joint give good amount of Incentives to the salesperson who visit the C and D class Retailers 2, 3 terms in a workweek. B) We can also make a nominal visit criteria which Is must for every salesperson, for E. . Every salesperson must veils the C and D class retailers minimum 2 times In a week. C) The more the salesman exchange the reduces to the C and D class retailers the more Good Incentives he willing get For E. G. We will also give him renounce tickets to Movies or If he performs very well than we can give him a free International tour, In this way the salesperson gets motivated and they start tour the c and D class retailers more often.Shortage of supplies to the Distributors a) Difference in Forecasted sales figures and the Factory action figures is happened eve ry time, because most of the time the production cognitive content of the factory s limited and it cannot be extended immediately as it involves high cost and additional equipments to increase the production, so when this problem arrives when forecasted sales figures doesnt match the factory production figures in that case company can make a policy in which it can explain that our production capacity is notwithstanding this For E. G. E can only produce 100 cigarettes in a week or our production capacity is limited to only 100 cigarettes per week and this policies can be explained o the C and D class retailers, that we can only supply 100 cigarettes in a week not more than that but we can give you special discount if u purchase from us or we can supply u these cigarettes at a cheap rate than anyone else in the market in that case retailers will buy the cigarettes despite of the Sales forecast that shows 200 cigarettes is going to sold this week but only 100 cigarettes are supplied .In this way we can resolve the mismatch problem of sales forecast and Factory production figures. ) We can clearly explain the production capacity to the retailers, that our production capacity is only this, but we can give u special discount If u buy from us. In this way the retailers will buy from us despite of what there Sales forecast says. A) We can give good amount of incentives to the salesperson who visit the C and D which is must for every salesperson, for E. G. Every salesperson must visit the C and D class retailers minimum 2 times in a week. ) The more the salesman sold the reduces to the C and D class retailers the more Good incentives he will get For E. G. We will also give him free tickets to Movies or if he performs very well than we can give him a free international tour, in this way the salesperson gets motivated and they start visiting the C and D class retailers more often. A) Difference in Forecasted sales figures and the Factory production figures is when fore casted sales figures doesnt match the factory production figures in that capacity is only this, but we can give u special discount if u buy from us.

Long Term Investment Decisions Essay

Long end point majuscule decisions involve choosing how to finance long term projects. For a movie rental company, such decisions would include col new shops in new markets or buying new machinery that would improve the satisfyings technology. Before making such decisions, a firm has to do an analysis of the returns that the new project would bring against the constitute outlay of the project. There argon several ways of doing such an analysis. They include the payback period, net render value, internal rate of return among others. The primary(prenominal) aim of conducting this analysis is to determine whether the expected returns meet a certain predetermined benchmark, usually higher than the hazard free return. Rationale for administration interventionThe United States government intervenes in business processes in a number of ways it has formulated regulating that governs the charge distribution industry to ensure a level playing field, ensuring employee protection, pro tection of the environment etcetera. For instance, there atomic number 18 laws that govern advertising. These laws are set to ensure that advertisers are truthful and honest in their adverts. To protect the right-hand(a)s of employees, the government regulates issues such as the minimum wage payable to an employee, the maximum work hours and a good working environment.In addition, the government has put measures that regulate waste management and protection of the environment. Through the environmental protection agency, the government ensures businesses comply with environment protection regulation in separate to protect the environment (Graham et al, 2010). Why Government Regulation is neededGovernments in all countries in the world regulate business for some(prenominal) economic and loving reasons. In the recent past governments have continually regulated businesses for economic reasons mostly to prevent falling productivity especially in developed economies. Social regulat ion is practiced in regulate to ensure businesses comply with the social or the moral expectation of the public. For instance in a movie rental company, the government would engage regulations that restrict distribution of pornographic and other banned films or limits the distribution to only the age appropriate groups (Khan & Jain, 2004).The main reason why a government is formed is to protect the rights of its citizens. There are a number of rights that if not protect may lead to social unrest. A government should ensure that property rights are enforced to ensure that the producers leap from their hard labor. In addition, the government should ensure the kind of media that is on deal is age appropriate. It should protect kids from content that may not be appropriate to them. For example, small kids should not be allowed to access pornography or content that is extremely violent.Another reason why a government should regulate businesses is to ensure a level playing ground for all firms. Because of the disparities in some resources a firm may possess an unfair advantage over other firms. In order to ensure that an industry is competitive, the government has to ensure that the industry has a level playing field and needs to be regulated. For instance, in the movie industry, the government may come in to break cartels that form in order to influence the prices of production and the distribution channels. Specifically, a government can put in place regulations that liberalize the market and break such cartels.In addition, the government has a moral obligation to protect the environment by ensuring that hazardous material is properly disposed. In a movie rental company, there are a lot of technological wastes generated. Lack of proper disposal of pcs and other such like materials that cause cancer to humans may lead to improver in incidents of cancer. Therefore, the government must come up with measures that ensure that there are proper disposal mechanisms f or such waste. The benefits of a intermixrThere are a lot of advantages that blockbuster would enjoy as a result of forming a merger. One of the greatest advantages of forming a major is that blockbuster would enjoy the economies of racing shell as a result of operating as a larger company. Economies of scale occur as a result of step-down of average costs as a result of increased output. In addition, the merger can help blockbuster achieve diversification. For example, blockbuster can merge with firms that provide a different service from what it offers. By doing so, block buster will obtain access to knowledge and expertise that may help the firm gain competitive advantage.However, the advantages of forming a merger depend on a number of factors. Specifically, the success of a merger depend on the scope of economies scale created, effects on monopoly power, and the effects on cost. However, due to the threats, blockbuster chooses to pursue its elaboration plan by capital ent hronement. Capital projects are long term investments that are made to build on, or improve a capital intensive project. A project that is capital intensive requires the input of considerable amounts of capital especially financial and labor to start and run. They also require a lot of planning and resources. There are a number of ways that a firm can finance capital projects. Before determining the best way to finance capital projects, a firm should seek to determine the costs, the viability of the investment and the stream of returns from the investment.Despite the advantages of forming a merger, there are a lot of complexities that makes it less attractive to form a merger. For example, there is the issue of dilution of control. By forming a merger, the firm will reduce the amount of control it has on decision making. It will have to contend with the inclusion of new investor who will inherit the right to vote on significant decisions. This may change the goals of a company and w ork to slow decision making. A merger also reduces the publics confidence in a firm. The public may construe the move as a measure to save the firm from imminent failure.In order to eliminate these complexities, it becomes paramount to seek alternative ways of hyperbolizeing a business. One of the alternatives is capital expenditures. However, it is not overly advantageous. Complexities of funding expansion using capital expendituresThe cost outlay of financing capital expenditures is particularly high. Therefore, a firm has to do a comprehensive review of the cost and benefits of using the available funds to expand the business. In addition to the cost, capital expenditures require a huge investment of time and labor. Given that these resources are limited a firm is constrained by the availability of the factors of production. For a firm that has limited resources will find it extremely difficult to expand via capital expenditures. Convergence of the needs of the stockholders and managersThe need of stockholders is to maximize increase their riches. On the other hand, the management aims to achieve management efficiency and increase a businesss competitiveness. The common goal of both parties is profitability. A stockholders wealth is increased significantly by profits. On the other hand, a business becomes efficient if uses the least resources to achieve the greatest possible profit (Thukaram, 2003).The method of expansion chosen for the firm will be the most efficient and that will maximize the return on investment by the stockholders. To determine the returns from the investment a firm can use scientific ways of measuring the highest possible level of returns. These methods include, evaluating the marginal rate of return for the project.

McNeal Book Review Final Essay

AbstractThis paper leave alone constitute a review of Practicing greatness 7 Disciplines of Extraordinary spectral leadership,1 with attention given to the compensates themselves, as well as the rationale and method that McNeal believes will lead to leadership success. The hold out begins with a quotation from Elton Trueblood that sets the tone for the nurses table of contents. Trueblood states that Deliberate mediocrity is a sin,2 and to be mediocre is to be without discipline. McNeal penned this produce to highlight the disciplines that lead to niftyness, both spiritual and in leadership. Interestingly, the listedDisciplines ask a course of action on the part of the reader and this implies non being idle or in the words of Trueblood, mediocre. The Disciplines comprise s nonetheless chapters and atomic number 18 noted as follows The discipline of selfaw arness is crucial as it safeguards the leader against unhealthy views of self and needs as well as from assign orient ed rather than people oriented. The discipline of selfmanagement supports the claim that great leaders are great buss, not merely of others but, primarily and chiefly, of themselves.The discipline of selfdevelopment is indicative of all great leaders. They will never stop learning and developing. The discipline of mission honors the propensity of great leaders to pay themselves to great causes. The discipline of decision making sets great leaders apart from good or average leaders. The discipline of be ampleing characterizes great leaders office to retain and nurture significant relationships that in turn nurture their lives. The discipline of aloneness celebrates great leaders ability and grace not only to remain the loneliness of leadership but to actually build solitude into their lives.The over-arching theme of the book, is the spiritual leader that is truly great, achieves that distinction not for what they do for themselves or even as a way to become recognized as great le aders. Their end game is about expanding the kingdom of divinity fudge.3 Great leaders are cognizant of their inner selves and the signals they send to others via actions. In Boundaries, Cloud and Townsend list four boundary personalities that can derail a leaders ability to maintain assertion and influence in those they lead. These boundaries are noted as Complaints, Avoidants, Controllers and Non-responsives.4 To augment the supra, McNeal cites Gary McIntosh and Samuel Rimas identification of the leaders dark-side comprised of the following characteristics1. Compulsive Leaders2. Narcissistic Leaders3. Paranoid Leaders4. Co-dependent Leaders5McNeal notes that Great leaders are great managersnot just managers of projects or other people but mostly of themselves.6 besides they are also distributors of blessing and encouragement7 with their work done in humility and in a servant mentality, guaranteeing extraordinary characterand olympian competence developed over cadence.8 The au thor writes with people in view first, and then delves into the varied aspects of leadership based on the disciplines listed in the contents of the book. McNeal draws from years of ministry and teaching experience to demonstrate from intelligence that biblical leadership is possible if one is committed to looking at themselves in light of what parole states regarding our condition.Current patterns and preconceptions must be dealt with before change can be implemented and McNeal provides support from biblical characters who, while not perfect, heeded sound wisdom and intimate from experiences so that they would be able to become prepared for what perfection had planned for them to do. In this regard, McNeal states that all spiritual leaders must flesh out superlatives to state the essence of their call from God to ministry. Questions to be asked in this regard below, will aid the future/current leader in providing answers to questions he/she might come regarding their present m inistry or avocationa. What people or cause do you feel drawn to?b. What do you want to help people do or achieve or experience?c. How do you want to help people?d. What message do you want to deliver?e. How do you intend to serve or take over an impact on the world? f. Why did you say yes to God to begin with?9Mc Neal expounds on leadership and those who will seek to maintain it out. the work is not overtly religious, yet it is equipoised in the biblical references included. The illustrations of real people in real situations and with real leadership styles are subservient in bringing clarity and condense to an exhaustive subject. The author has clearly demonstrated his objectives set out in the introduction, and has provided examples for leadership that are able to be implemented in all business applications and not merely the church only. This work is to be commended for anyone interested in not only what makes leaders great but as well, how they arrived at the summit and are able to remain there. Two things are clear from a complete reading of this book 1. Great spiritual leaders are committed consciously and intentionally to the spiritual disciplines 2. Great leaders feel blessed, have an attitude of gratitude and have chosen uprightness before God and men.ResponseOne major lifetime experience that this book triggered involves the section of Managing Expectations in The Discipline of self-Management.10 I had recently been promoted to assistant manager at my place of employment where I was to be responsible for the implementation of new sales protocols. In reading McNeal, and in retrospect, I realize that because an perceptiveness of self-awareness was lacking, I set expectations so high my natural and learned abilities could not stay even with them. I failed in goals I set and therefore missed confidence in my ability to manage others who worked under me. I knew that there were things which were wrong in how I was doing things yet I could not fig ure it out.I arrived at the layover where I felt that I would become ill anytime I had to make decisions on the job. I sat down and cried because things seemed to have no solution where it seemed, I was able to find solutions and fix things. I remember hearing a preacher once who was teaching on the wisdom of God and the finiteness of the mind of men. I took my Bible out and went to the concordance where I searched for words and phrases relating to wisdom, mind and knowledge, and I was led to Proverbs 35-6 which states to 5 Trust in the Lord with all thine heart and lean not unto thine own understanding. 6 In all thy ways acknowledge him, and he shall direct thy paths (KJV).After canvass these verses, I realized that not only was I lacking understanding of self-awareness, I was lacking in acknowledging God faithfully considering his infinite wisdom and sovereignty. This was the point where I had to confess my sins of ingratitude and ignorance of God and his power and wisdom. I kne w in my heart that I would have to pray and listen to God through his excogitate more(prenominal) than I ever had and I knew that I would have to be disciplined so that I would not find it easy to revert to where I had been before in my working life without him.ReflectionOne question that immediately came to my mind the further I went in this book was why McNeal did not incorporate more Scripture references than he did, or at the least alluded to? The disciplines of extraordinary spiritual leaders, one might think, would be found in Scripture with an excursus into what these disciplines entail. Were the decision left to me, I would havedrawn especially from the teachings of Christ and from various leaders found within the pages of the sacred text.11 In retrospect, McNeal gave considerable attention to various disciplines within the teaching (illustrating) and ministry (practical) of Christ yet the reader would likely desire more from the author in these regards than what he did pr esent. There were areas of this work that read more as a psychological development course than the dynamics of spiritual development as the sanctified life of the leader will become apparent within his or her duties regardless the arena they work in. In reading and discussing this book with my husband, I feel that a sense of balance would have been achieved were McNeal delved a bit more into biblical application of the topics he presented throughout.In terms of fleshing out the ordinary from the extraordinary, McNeal provides generous circumstances and situations from his own ministry life to demonstrate that every aspect of self-awareness and development hinge upon how the person views him/her-self in light of the truth. These truths are the non-negotiable prima fasciae of obedience to God and his will. In terms of readability, this work does not pose difficulty in determining where the author is headed in his teaching. The main issue is that more references to biblical characters might help to balance the illustrations of ultramodern day people within various ministry or organizational structures.ActionOne of the first things I aim to accomplish in my life is to focus more on God and his wisdom rather than my own. It is so easy and tempting to second guess what one should do to achieve desired results and more often than not, I have been guilty of over-guessing what I should do to the point that I am correcting every aspect of something to the point of micro-management and monarchial temperament. In the second place, I must set aside daily and consistent times to be alone with God in prayer and meditation on him rather than myself and my needs. I realize that most issues may be solved with remembering that he must increase while I decrease (Jn. 330). The power of God is not going to be neither availed nor prevalent if one does not fully relinquish the reins of their life to him, thus following rather than leading him.The above can have no time-table for mea surement, so it seems best to state that it is a daily discipline that only grows and developsproperly over a course of time never ending. My ministry now and in the future will very likely utilize vast sections of this work with a focus on the three Selfs Self-Awareness, Self-Management and Self-Development. I must commit to long-term developed and sustained growth interspersed with bench-marks as a measurement to demonstrate that I am festering and ministering properly.The people I will eventually teach and lead have a right to know what will be expected of them they also have a right to point out the missteps leaders can make. Here is where I need to be receptive to criticism and rebuke not exhausting my emotions on my sleeve, rather, considering what is being said and then praying to God for the mind to take the necessary steps to corrective action and further development. I know where I am at now, even if I have not fully figured out everything about myself. I do anticipate a long road ahead toward restructuring and complete discipline yet I believe that the race does not belong to the swift, but to those who will never quit (Eccl. 911).BibliographyMcNeal, Reggie. Practicing Greatness 7 Disciplines of Extraordinary Spiritual Leaders. San Francisco, CA Jossey-Bass, 2006.

Kerzner Office Equipment

Critique Briggs management of the first run into. What, if anything, should she nonplus through with(p) differently? The approach employed by Amber Briggs in the first meeting of the Kerzner day of remembrance Task Force can be described as traditional. Firstly, Briggs, the head, prepared the agenda, which mainly consisted of the activities to be done within the one-hour meeting, followed by the members introduction of themselves wherein they stated the different departments they are connected with and lastly, the head reminded them to solicit culture from their department colleagues on how the anniversary celebration should be done.In my analysis, theres essentially nonhing misemploy with the way Briggs handled the first meeting, but considering that the purpose is to prepare for an upcoming event that is special and grandiose, she could hurl handled it a little differently than the conventional way. I understand that this event would really call for commitment and teamwork so she could squander awakened the interest and stirred the creative minds of the task gist members by brainstorming on the appropriate theme for the event. This would serve as the guide of all the committee heads (task force members) in coming-up with the architectural plan for their respective committee assignments. The meeting could have been more(prenominal) fruitful.Since the convention members are coming from different departments, Briggs should have done better by explaining to the members the main purpose of the task forces creation so that each one will know their vital role, the presentation of the budget they will be on the job(p) on so that they will have an idea of how much the management is willing to spend in order to make the event successful and the presentation of the committees. The members, being the committee leaders, will now displume the committee they are willing to handle, which is supposedly prepared by Briggs prior to the first meetings schedule.Sam ple committees with specified tasks that will help realize the goal of the celebration could be a) promotions to take charge of the intra-company ad (e.g. bulletin boards modify, flyers, etc) and gimmicks prior to the actual celebration in order the set the pace for the much awaited activity program to take charge of the entire flow of activities, program layout, invitation, and weft of the program hosts or emcees games and awards to take care of the fun games to serve as fillers for the lull imports and the identification and preparation of awards to be addicted (e.g. per department to acknowledge their contribution for recovering and staying in the business despite the national recession).Food to deal the caterer and visiting card decoration to plan and supervise the decoration of the venue in accordance with the theme or apprehension of the event physical arrangement/lights/sounds to take charge of the layout of the venue, the lights needed to make it livelier and the so und system, which would include the selection of the music to be played throughout the activity and documentation committee to capture every moment for everyone to cherish including the preparation of an article on the event to be published in the companys newsletter.Before ending the meeting, rather than merely reminding them to solicit information from their colleagues, each member should have been reminded to prepare a plan with the proposed individual committee members and estimated budget, which will be presented in the neighboring meeting. All the task forces members will then give their comments and suggestions to improve the prepared plan.It would have been better also if the actual date of the next meeting was decided upon. Briggs, as the head, could propose a schedule before adjourning the meeting so everyone can give their comments. Once schedule has been agreed, the members should ensure that if they could non go to due to operational concerns or unforeseen circumsta nces, a capable and committed representative, who has been briefed of his or her role, will be present to attend the meeting and give updates.What barriers is she likely to encounter in completing this throw up? What can she do to stamp down these barriers? Note Answers to q. 3 is imbedded (italicized) in the answers to q. 2The major barrier that is likely to be encountered in completing this project is the availability of the task force members. It would have been better, if after the discussion of the objectives, the members were asked on how interested and committed they were to be part of the team. As mentioned in the case, just about of the members were assigned rather than volunteered so a very given(p) issue involved here would be commitment. Its also possible that because the company is composed of 1,100 employees, not all of them know each other personally.This is very essential to encourage teamwork. Briggs, being in the HR department, should ensure that this group w ould have a chance to meet each other more frequently in other company engagements or activities. It would also be good if they could work in pairs in their assigned committees. Briggs could also allot 5 minutes every time the task force meets for group dynamic activities to promote teamwork. For a start, a getting-t- know-you activity would be nice.What should she do between now and the next meeting?After the meeting, she could send an email to all the members on the minutes (what has been discussed) including their specific committee assignments and the things evaluate of them in the next meeting. She could also send a separate email to the two absent members to update them on what has been discussed. She could ask them too if they are available and would commit to the future undertakings of the group. As stated above, a five-minute group dynamic activity could strengthen the groups teamwork. This would also make the meeting more interesting. Briggs should also acknowledge the t eams progress to encourage more their participation.Park manor house Condominium epitome of social and psychological market factorsCase written by Prof. John M. Hess, University of ColoradoPark Manor, a condominium apartment club located twenty five minutes from downtown Milwaukee, Wisconsin, is troubled by a significant crepuscle in sales in recent months. The developers Herbert Klein, Hilton Howard and Lloyd Franklin, analyzed the different strategies employed by the condominium in attracting customers and debated whether they have reduced the market too severely by their age and no-children barriers. Howard believes that they have already dog-tired the over-forty market and should therefore lower the minimum age limit.On the other hand, Franklin said that they have barely affected the market by focusing too much on the retired individuals instead of the working people and those whose children have left root word and no longer desire for a large house. Klein also thinks that they have taken the wrong track by limiting their efforts on the local area. It would have been better if they have attracted retirees from a regional or national market. He specifically identified Chicago, which has approximately 200,000 eligible retirees with an additional 20,000 persons unemotional each year (cited in Stanton, 1978).To provide the right solution to the problem, they conducted a market study, which revealed some universe misconceptions and prejudices that probably aroused from shifts in promotional emphasis. A summary statement of the report reads a) age most respondents view Park manor as an old-peoples home b) income majority of the respondents identify Park Manor as an expensive, high income and high cost place to live c) institutionalization people fee that they will unaffixed their freedom if they move to the place d) not quite respectable many perceive as not being quite respectable and e) apartment living homeowners do not like to live in an apartm ent and apartment dwellers dont wish to invest or tie up pecuniary resource in their residence (cited in Stanton, 1978).As a result, the development company has learned that buying a home and moving are emotion-laden activities and that each type of the market has different reasons for changing residences, which is often at cosset purposes, thus appeals to one may alienate the others. Park Manor also feels that they have to identify and select the most compatible market elements (cited in Stanton, 1978).CVS/Pharmacy Market Expertise Is Key to SuccessCVS/Pharmacy, one of the largest retailers in the US, wanted to launch their new camcorders with the aid of market experts to ensure success. They believe in the power of PR and they have sought the help of the best agencies for their unique PR programs. For the photo division, they wanted an agency with significant media connections and with an understanding of the imaging market. Furthermore, they wanted an agency with the ability t o generate results instantly, thus they hired Matter communications (http//www.matternow.com/CaseStudies/case_cvs.htm).This agency is known for its unparalleled knowledge of the imaging market, with a philosophy to directly align PR programs to business goals. When the agency launched their new product, it was a success, which was even applauded by the national news outlets including Wall bridle-path Journal and Time. With the successful outcome, they engaged Matter Communications to build an ongoing and sustainable PR form with the goal of driving local consumers directly into local stores for its one-time-use digital camcorder.Matter, aiming to become CVS long-term partner, in scrap developed a media program that focused on product placement, reviews and feature stories across the country. 200 articles, boob tube segments and radio spots featured CVS camcorder in just five months. It was also included in regional holiday gift guides, Best of 2005 round-ups and targeting syndic ated writers paid off wherein one article yielded 34 articles. Results matter for Matters Communications. This was show by their success in launching CVS new product. In December alone, Matter helped reached more than 107 one million million readers/viewers. (http//www.matternow.com/CaseStudies/case_cvs.htm).ReferencesMatter Communications. CVS/pharmacy Market Expertise Is Key to Success. Retrieved December 28, 2007Stanton, William J. (5th Ed.). (1978). Fundamentals of Marketing. United States McGraw-Hill Book Company