Write an evaluation of how effective you think the Dubble campaign has

Write an evaluation of how effective you think the Dubble campaign has been so far and how your advertising has aimed to reach Dubbles target sense of hearing eff.The Dubble CampaignWrite an evaluation of how effective you think the Dubble campaignhas been so far and how your advertising has aimed to reach Dubblestarget audience effectively.In October 2000, ludicrous Relief and The Day Chocolate Company teamed upwith Kuapa Kokoo, a co-operative of 35,000 Ghanaian cocoa farmers, tolaunch Dubble, a unique chocolate bar aimed at 10 -16 year olds.In January 2001, Dubble was introduced to the public through achocolate challenge controversy launched by Comic Relief on the Liveand kicking show. The competition was to design a wrapper for Dubble.In October, Dubble was launched onto the shelves of supermarkets andoutlets. Free bars were given away in Smash Hits and Match magazines.A Dubble bladesite was developed featuring a web link between schools inGhana and the U.K. Dubble advertiseme nts were featured on T.V,magazines and the Internet, all media widely used by teenagers.Dubble is part of the Fair Trade campaign, which ensures that farmersin development countries, who grow crops like cocoa used in chocolatemaking, be paid fairly for their products.Fair Trading and links with Comic Relief are important attributes forDubble. The Fair Trade link helps children understand Dubbles aim-helping Ghanaian cocoa farmers. Additionally, the f...